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Search Engine Trends 2023

 


Google algorithm changes and Google news played an important role in SEO. Google releases updates to its algorithm each week. But there is always one update that stands out and makes headlines. Google has made major updates in the past year. These have occurred in the months of March and Juni, but there have been many others. For example, Google does not take the labeling on the page into consideration, or they publish the Robots.txt file, which removes techniques like "No Index."

One could say that these SEO developments vary in their approach to certain situations but do not radically alter the scene we will face by 2020.


We have compiled a list of important factors in this article. Although we are aware that these factors already exist in various sectors, their importance will increase in 2020.


What SEO trends are we going to see in 2020?


SEO Trend No1: Process Automation


There are more and more conferences, events and meetings where SEO is the focus. Different possibilities of automating everyday processes can be discussed.


This article discusses routine processes including tracking and monitoring errors on websites, keyword research, reporting of results, etc.


Automating these processes would allow us to devote more time to strategic planning, or to the application of change.


By using some imagination and the assistance of a department dedicated to the creation of scripts, it is possible to automate the processes that we perform every day. This will allow us to concentrate on more important matters.


No2 Trend in SEO: Artificial Intelligence


Although it is too soon to speak about artificial intelligence in SEO, the SEOs who are interested will already be working on ways to apply this technology in order to increase your rankings seo services online.


Google has been using this kind of Artificial Intelligence, Machine Learning, and other techniques since 2015 when Rankbrain was implemented. But we're now talking about the SEOs who are applying these.

We can optimize our positioning factors based off historical user data.


SEO Trend No3: Voice Search


Although Voice Searches have become an article of the type where SEO trends will be collected for 2015, it is important to note that this aspect of SEO does not work as well.


The arrival of home voice assistants has added to the standardization of using virtual assistants, such as Android or Siri. This irruption has led to a proliferation of these searches, which are creating a completely new way of finding information.


Voice searches are on the rise and they have completely revolutionized SEO.


The resolution of the users' search intention becomes crucial on the one hand. If we compare this with traditional search methods, the number of ways to find the same result is significantly increased. The semantic context that the keyword can be used in also increases.


In order to get traffic for voice searches from SEO, it is important to resolve quickly the user's intent, use Schema, JSON-LD or other markup techniques, structure content properly and work local SEO.


SEO trend No4: JavaScript


The evidence shows that the mobile device traffic is consuming the computers' traffic, surpassing it by a wide margin and taking over all of the attention. Since years, we've talked about moving towards responsive designs for web pages and improving loading times.


Nevertheless, the speed of a user's experience is improving thanks to the development of new frameworks in JS, which serve dynamically generated content. This eliminates the lengthy loading times when navigating between different sections on a website.


Google is prioritizing the development of rendering systems to allow them to accurately track these types of websites that are developed using JS. It's clear that they will not take too long to prioritize this type, of website, in terms of importance.


Googlebot's rendering engine was updated to Chrome 74 in May. It had previously used Chrome 41. This is a major update that will correct crawling of content, and remove the disadvantages for websites created in JavaScript in Google's ranking.


Google's official sources are now able to ensure bots can render content as well as web browsers. However, they must still perfect the process. Google is the only search engine that can render websites properly. However, there are other search engines who cannot yet do this. They will have to catch up with Google sooner rather than later.


One of the major trends in SEO by 2020 will be to apply SEO techniques for these types of programming languages.

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