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Shopify: Optimizing Ecommerce SEO

 


Shopify, for example, has seen a rapid increase in ecommerce since the outbreak of the Coronavirus. Since last year, no matter if it is a small grocery or a large furniture retailer, there has been a steady increase in the number of these stores.


Content Management Systems (CMS) are the best way to develop an ecommerce enabled website. They offer a wide range of features, including beautiful templates and alternative payment gateway options. Shopify as one of leading CMS platforms offers its gateway option for free.


You will ultimately have to choose which platform is best for you. However, small merchants often overlook the need for SEO optimization. It is not enough to simply post a banner online. The website must also be seen.


A Need For Optimization


Many people don't understand why SEO optimization is so important. You can reap many benefits from a properly executed SEO strategy.


  • Increases visibility and ranking
  • Boosts credibility
  • User Experience (UX), a better experience for the users
  • Increases the quality and quantity of website traffic
  • Promotes Brand Awareness
  • Conversions and leads increase
  • Lowers the cost for paid search
  • Enhances digital marketing ROI


Optimizing Your Shopify SEO


Although there are numerous ways to optimize Shopify, designers and developers from around the globe follow some best practices.


Work on Site Structure


Search engine crawlers can easily understand and navigate through your website pages if it has a simple structure. A site that is easily readable by search engines automatically rises in the rankings, as its simple layout promises an enjoyable user experience to your visitors. Try to avoid complicated paths and hidden pages.


Select the Best Keywords


SEO depends heavily on what keywords you use to optimize for. It is therefore crucial that you choose the right ones. This process can be made easier with tools. The keywords you choose can appear in the page content of your site, as well as meta descriptions, titles and alt texts for any images.


Optimize your Product Pages


It is important to create each page with SEO as a priority, but your product pages become even more critical because they're the ones that are actually driving sales. It is important to make sure that the descriptions of your products are accurate and include all necessary details. Allowing customers to leave reviews on products they have purchased can help you improve your rankings.


Use Built-In SEO Tools


Shopify, with its integrated tools and optimization plugins, is the best choice for a newly-opened ecommerce store. It is easy to customize your URL, add meta titles and description and integrate with popular social platforms.


Technical SEO


It is called technical SEO when you optimize your site without regard to the actual content. Some examples include adding your sitemap.xml into the Google Search Console and monitoring any future redirect errors. Although these factors have no impact on any content that you have created for your site, they have an important influence on ranking Social Media Strategy.


Use the blog feature


Shopify has an integrated blog, which is often left unused. Most often, this is because store owners don't realize the benefits of a blog. Search engines will also send more users to websites that have been updated regularly. This also improves your understanding of the search engines algorithms, which will help you determine what topics have some authority for your website.


Wrapping Up


Shopify is a popular platform for online sellers. They can be very effective when properly implemented.

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